Client:
Chevrolet Europe
Agency:
Dialogue
Project Launch:
2007
Services:
Flash Development, Backend Scripting, Database Design
 

Working closely with Dialogue I helped to create an online campaign to bring to life the Chevrolet Dream Garage offline marketing activity. The competition, which was held in 12 countries across Europe with over 50 prize cars available to be won, is the largest car giveaway that Chevrolet has ever taken part in.

I created a microsite in Flash allowing users to create their very own Chevrolet Dream Garage. Players were encouraged to browse the Chevrolet range and choose 3 cars before entering into a prize draw. The microsite framework including an interactive 3D carousel and multi-page submission form were developed in Actionscript 2.0. Personal data for more than 700,000 entrants was stored in a SQL Server database designed to support 15 multinational languages.

 
Damian Smyth (Head of Digital at Dialogue)A fantastic job of interactive design combined with backend technology allowed users to browse the models and store their favourites for promotional purposes. The campaign went off smoothly and proved far more successful than the offline route.