As part of The Procter & Gamble Company, Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries. In 2006, Duracell introduced "Power Pix" batteries designed to supply longer life in digital cameras by up to twice the number of photos typically achievable with alkaline batteries.

Working together with Dialoue I helped to finish development on a Flash minigame promoting the release of "Power Pix" batteries. The game mechanic begins with a multi-part registration form before allowing players to scroll through the competition's photo pixel screen to pick their pixel. The online promotion ran throughout 12 European countries and the site was deployed in 9 different languages.