- Client:
- EasyCar
- Agency:
- Simple Thinking
- Project Launch:
- 2008
- Services:
- Flash Development, Information Architecture
EasyCar.com was launched in April 2000 by Stelios, founder of easyJet.com and Chairman of the easyGroup. EasyCar is now one of the leading international car rental brokers with a worldwide network of more than 2,400 car hire locations in over 60 countries.
After completing work on streamlining the EasyCar.com booking funnel, I worked with the development team at Simple Thinking to increase traffic to the redesigned site. I created a Flash advertising unit in Actionscript 3.0 which enables users on EasyCar affiliate sites to obtain quick quotes. The advertising banner sends search requests to a C#.net webservice and parses XML resultsets. Rental cars matching the customer's criteria are displayed in an interactive carousel with direct clickthrough links to the EasyCar.com website.